Newsy Morsels: Clemenger BBDO's egg-cellent campaign

Eggs-traordinary! 
I’m totally tickled by Clemenger BBDO’s latest work for the NZTA. It’s all about not being an egg and buying the right car, side curtain airbags, and being safe so you don’t get scrambled. It’s a truly egg-cellent campaign that features frightened little eggs in carton cars (geddit? Car-ton) ending up Humpty-Dumptyed. “Don’t be an egg. Check safety first” the campaign exhorts. “Ask any egg. Getting scrambled is the pits. The trick is to take precautions. Check how safe your car-ton is now and make sure you live to see another breakfast.” Truly egg-ceptional. See the videos and the scrambled mess on the website.

More eggs! 
Speaking of eggs, EGG Maternity, one of Jacqui Ansin/Lily & Louis’ clients, is celebrating its 10th anniversary. It’s a maternity label that in the space of 10 years has become the most successful of its kind in the country. It’s owned by mother and daughter team Colyn and Charlotte Devereux, and has come a long way since its $16,000 beginning, now turning over $3 million a year. There are 20 staff, 14 stores and 42 stockists. EGG is hoping to get into South Africa this month.

Egg-cellence at Next
A while ago I went tanty-pants on ACP title Next for giving MP Nikki Kaye the Barbie treatment. I’m stoked to be in a position to eat my words with its September issue, which features not only Helen Clark on the cover but also some spanky gold foiling. Goes together like eggs and ham. There’s an excellent cover story on Aunty Helen and what she’s up to in New York, a feature on activist Malalai Joya, Jaquie Brown on Hollywood’s vampire obsession, Deborah Hill Cone on tall poppy syndrome and our “condemn nation” and loads more – it’s a read-every-word issue. The stats: $8, IFC Estee Lauder, OBC Max Factor, IBC Naturally New Zealand. Mint. 

Want a piece of Ogilvy?
More reading assignments for you. Kenneth Roman, former chairman and CEO of Ogilvy & Mather, has penned a book on “the original Mad Man,” David Ogilvy. It’s called The King of Madison Avenue, it’s out now and I’ve got five hot little copies to give away. It’s frightfully readable and you’ll laugh at Ogilvy’s early report cards, which include insights such as “He takes the subject seriously and works well, except for periods devoted to attempted discovery of methods superior to those of his instructor” and “He is inclined to argue with his teachers and try to convince him that he is right and the books are wrong.” Wonder what his teachers amounted to?! If you want to get your mitts on a copy, email adhoc@nbr.co.nz before 5pm, Wednesday September 8, with your postal address in the body of the email and the subject line “Ogilvy rocks my world.” Giveaway only open to Ad Hoc readers; if published on external competition websites, it will close immediately.

Got a good case study on the finalist list for the Effies? Email adhoc@nbr.co.nz.

More fun stuff:

99 & AIM Proximity’s Face-work for Farmers

Colenso’s new gig for Mizone

Steven Price on suicide reporting, which also featured on Media7 recently

And a New York Times article on PR and crisis management