Subscription-based digital wills business finds a corporate in
Footprint NZ is the brainchild of Perpetual Guardian’s Andrew Barnes.
The most difficult hurdle for all businesses operating in the space of estate planning, wills, life insurance, and anything that dangles the prospect of death in front of New Zealanders is convincing them that it is, in fact, an issue they should think about.
Whether it be existential dread,
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