Rick Ellis has more than 30 years of leadership experience
Dexibit, global provider of big data analytics for visitor attractions, has appointed Rick Ellis to its board of directors for the Dexibit Group.
Ellis has more than 30 years of leadership experience spanning many industries including technology, media, travel and the cultural sector. Most notably, given Dexibit’s focus in serving the visitor attractions sector, Ellis was the former chief executive of the National Museum of New Zealand Te Papa Tongarewa in Wellington. While there, he first discovered Dexibit in transforming the Museum with the introduction of innovative technology and the importance of data-informed decisions.
Prior to his time in the cultural sector, Ellis was the group executive Telstra Media, managing director of EDS NZ and chief executive of TVNZ.
In recent years, Ellis went on to be chief executive of Chartered Accountants Australia and New Zealand.
“Visitor attractions the world over are experiencing an existential crisis which demands insight inspired leadership to navigate recovery.” Ellis said.
“While many cultural institutions and commercial attractions alike have begun exploring the world of data over the past few years, with the challenges this industry faces now – the role of data has never been more important in securing its future.”
Dexibit chief executive Angie Judge said, “Rick’s experience across the culture sector, travel and entertainment, together with his eye for numbers and technology and the perspective of having been a Dexibit customer brings an amazing mix to the board.”
Ellis joins Dexibit at a time when many visitor attractions globally have just begun reopening, with the industry focused on safely welcoming back visitors. To support the sector, Dexibit has made its benchmark dashboard free to visitor attractions to help unite the industry as it navigates recovery.
This is supplied content and not commissioned or paid for by NBR.
