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NZ PC market grows 10%; the latest top 5


The PC market rebounds, but pales next to fast growing tablets.

NBR staff
Mon, 25 Jun 2012

Last year, the local PC market contracted as tablet sales more than doubled to 203,000.

But the first quarter of this year has seen a bounce-back, albeit in comparison to the quake-hit first three months of 2011.

PC shipments into the New Zealand market grew 10% to 200,000 in the first quarter of 2012, says market researcher IDC.

For the full year, IDC expects the New Zealand PC market to grow 3% and the tablet market to grow 42% (excluding Windows tablets).

IDC says consumer, small-to-medium business and education were the largest growth sectors. The new "ultrabook" (thin and light laptop) category has helped to stoke sales.

HP recorded strong sequential growth in unit terms, but lost share as its competitors such as Acer and Toshiba were also able to leverage on the improving market conditions to regain share in retail.

Across the Tasman, PC shipments slumped to 1.35 million units - the worst quarter since 2010. IDC blamed consumer belt-tightening.

IDC's latest tables:

NBR staff
Mon, 25 Jun 2012
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NZ PC market grows 10%; the latest top 5
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