NZ's most - and least - digital TV-crazed areas
With the government's digital TV switchover announcement today, it also revealed some interesting idiot box stats. They included:
With the government's digital TV switchover announcement today, it also revealed some interesting idiot box stats.
They included:
- 98% of New Zealand homes have working televisions.
- 70% of homes with TVs have already switched at least one set to digital (that is Sky TV or Freeview).
There is regional variation in levels of digital uptake. The wild West Coast leads - possibly because its isolation does not lend itself to analogue broadcasts. All are comfortably over the 50% trigger point - set by the previous government - for the Crown to consider a digital changeover. To wit:
- West Coast 81%
- Northland 78%
- Wellington 76%
- Otago 74%
- Tasman/ Nelson/ Marlborough 73%
- Waikato 71%
- Hawke’s Bay/ Gisborne 70%
- Auckland 70%
- Taranaki 70%
- Southland 68%
- Bay of Plenty 67%
- Canterbury 66%
- Manawatu/ Wanganui 62%
The digital TV rollout will happen in four stages:
September 2012 Hawke’s Bay and the West Coast
April 2013: Rest of the South Island
September 2013: Lower North Island, Taranaki and Gisborne
November 2013: Rest of the North Island
Labour broadcasting spokesman Brendon Burns said doing the digital switchover by by regions could benefit Sky TV.
Sky TV would be able to systematically put in sales teams region-by-region. Freeview hasn’t got the budget to do that, Mr Burns said.
NBR staff
Thu, 16 Sep 2010
Thu, 16 Sep 2010
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NZ's most - and least - digital TV-crazed areas
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