ANALYSIS: Hersh Shefrin has long argued that markets aren’t efficient, simply because investment decisions are made by humans who are influenced by emotions such as greed and fear.
One of the godfathers of behavioural finance research, Hersh Shefrin, a professor of finance at Santa Clara University, California, recently published his take on the ESG investing phenomenon in the Journal of Investing. Shefrin’s paper, ‘ESG and Behavioural Finance: Why ESG Investing is
