Understand fairness in financial services: ask a silly question
ANALYSIS: Examining the questionnaire to ascertain appropriateness, and whether that affected survey outcome.
Almost a third of the analysis was based on questions relating to less-important dimensions of fairness.
Two weeks ago, in part 2 of this four-part series on fairness in financial services, we rehearsed some of the academic and anecdotal evidence suggesting the average retail investor doesn’t have the knowledge or skills to know whether they have been treated fairly or not. We also noted that
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