The Interactive Advertising Burea (IAB) has recorded yet another quarter of growth in New Zealand's online advertising market, which is now on a par with radio and magazines.The IAB's latest survey, collated by PriceWaterhouseCoopers, found April-Jun
The Interactive Advertising Burea (IAB) has recorded yet another quarter of growth in New Zealand's online advertising market, which is now on a par with radio and magazines.
The IAB's latest survey, collated by PriceWaterhouseCoopers, found April-June 2010 online ad spending was up 13% or $7.26 million quarter-on-quarter to $62.55 million.
The result was nearly 20% ahead of the same quarter last year.
ABOVE: Display takes a larger share of a bigger pie.
Display ahead of classified for fist time
For the first time ever, display overtook classifieds (albeit by a slim $270,000) with a massive 25.84% year-on-year increase. Search engines and directories (which includes the likes of Google Ad Words and Yellow.co.nz) still leads.
The April-June 2010 quarter has seen the highest increase in the last six months, at 19.23% year-on-year for the same quarter, proving solid growth in the total online advertising market.
The average total year-on-year increase for the last four quarters is 15.06%, well over what some were predicting.
IAB members include major publishers, search engines and portals.
Chairman Michael Gregg said the results proved “The online sector has transitioned from an emergent advertising choice to a mandatory mainstream medium".
