Pams heads off top sweet brands
The Dieline Awards recognise the world's best consumer product and packaging design.
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Foodstuffs’ house brand Pams and Brother Design have won first place in the Confectionery, Sweets and Desserts category at the international Dieline Awards 2015.
The Dieline Awards recognise the world’s best consumer product and packaging design, where entries are judged by an international panel of structural packaging, design, branding, and consumer product experts.
Foodstuffs national private label manager Jocelyn McCallum says that win is a huge accomplishment.
“The Dieline is the most respected authority and premier source for packaging design worldwide, and we have beaten more than 1100 other entries,” she says.
“Competition is very tough and it is testament to the work we do with Brother Design.”
Brother Design business development director Jenny McMillan says the award is an immense source of pride for the agency.
“I think it shows we really are achieving something special especially with our work for Pams,” she says.
“Winning at the Dieline Awards for a private label, which has beaten some of the world’s best brand by some of most recognisable labels in the world, is testament to Foodstuffs’ forward thinking around design and the increasing commercial success of Pams is testimony to the power of this kind of distinctive design.”
Pams and Foodstuffs Own Brands designs have also won gold, silver and bronze at the International Vertex Awards.
NBR Food Industry Week
Fri, 15 May 2015
Fri, 15 May 2015
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Pams heads off top sweet brands
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