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Primary Industries
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Erica Crawford: ‘We can’t keep putting juice into the system’

Wine industry insider says current conditions are the biggest challenge she’s faced in the sector in more than a decade.

Kate McVicar Wed, 11 Feb 2026

Erica Crawford commends the actions taken by the wine industry to curb oversupply, calling it the “responsible position to take” as she mothballs some of her own production.

Well known for establishing the Kim Crawford wine brand alongside her husband Kim Crawford, which they successfully exited

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Kate McVicar Wed, 11 Feb 2026
Contact the Writer: kate@nbr.co.nz
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Erica Crawford: ‘We can’t keep putting juice into the system’
Primary Industries,
112817
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