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Primary Industries
3 mins to read

Fieldays 2025: big business and a party in the paddock

This year's rural trade show kicks off with optimism, innovation, and a strategy based on an infamous haircut.

Fieldays 2025 at Mystery Creek.

It’s the largest event of its kind in the Southern Hemisphere, but there is still something quintessentially Kiwi about Fieldays, which opens to the public today.

New Fieldays CEO Richard Lindroos has a “mullet strategy” for the event – in other words, it's all business at the front and a

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Mike McRoberts Wed, 11 Jun 2025
Contact the Writer: Mike@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Fieldays 2025: big business and a party in the paddock
Primary Industries,
109586
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