Ross Hyland says his new rural finance and marketplace platform can cut farm input costs, free up working capital, and challenge the way farmers buy and borrow.
Ross Hyland with Pirongia farmer Mark Brown at this years Matamata Dairy Expo.
What’s at stake: GrowPay is trying to lower farm input costs and give farmers more flexible access to working capital at a time when margins remain exposed to commodity swings, inflation, and bank appetite.
Background: Founder Ross Hyland built Seales Winslow into a national feed business and says years of listening to farmers convinced him finance, payments, and rural supply chains were ready for disruption.
Main players: Ross Hyland; farmers, growers and rural contractors; finance partners including Heartland Bank, Mastercard; and rural suppliers competing for farm input spend.
Ross Hyland says New Zealand farmers are enjoying a rare period of stronger returns, but the cost squeeze has not gone away.
The founder and executive chairman of GrowPay has spent five years building what he describes as a finance and payments platform integrated into a digital wallet, with its
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Key points
What’s at stake: GrowPay is trying to lower farm input costs and give farmers more flexible access to working capital at a time when margins remain exposed to commodity swings, inflation, and bank appetite.
Background: Founder Ross Hyland built Seales Winslow into a national feed business and says years of listening to farmers convinced him finance, payments, and rural supply chains were ready for disruption.
Main players: Ross Hyland; farmers, growers and rural contractors; finance partners including Heartland Bank, Mastercard; and rural suppliers competing for farm input spend.
