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Primary Industries
11 mins to read

Is the Rockit mission running out of fuel?

Some growers also worry whether it’s on the right flight path.

Rockit Global has long marketed its apple as more than a commodity product, but growers question whether it still is.

Kate McVicar Sat, 03 Jan 2026

After years of stratospheric success, miniature apple grower Rockit has faced significant challenges over the past year.

Lower returns, driven by an oversupply of its unique product, drove at least two of its growers to the wall, and it has needed regular refuelling through capital raises. The

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Kate McVicar Sat, 03 Jan 2026
Contact the Writer: kate@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Is the Rockit mission running out of fuel?
Primary Industries,
112036
true