NZ apple and pears’ economic impact rises despite grower gloom
A new report shows the apple and pear industry contributed almost $2b of total revenue impact to the economy in the past 12 months.
NZ Apple and Pear’s direct revenue has risen to $806m.
Productivity gains and a rise in higher-value varieties has led to New Zealand’s apple and pear industry contributing almost $2 billion of total revenue impact to the national economy in the past year, according to new research by consultancy MartinJenkins.
The figure was derived from direct
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