‘This business is an enigma’, says Rockit CEO
Grant McBeath says the company never intended to ‘bankroll growers’, following MyFarm fund’s voluntary administration this week.
Rockit Global acknowledges forecasting has been inaccurate in the past.
Rockit Global chief executive Grant McBeath says the miniature apple company has proven a "real enigma", with its international reputation at odds with the issues it has been facing at home.
And he says "it's actually not a bad thing" that between 5% and 10% of orchards growing Rockit apples plan to
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