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Bird? Plane? No, it’s an accountant

Chartered Accountants ANZ has launched a superheroes advertising campaign to address industry’s critical shortages.

A new campaign bills accountants as superheroes who ‘make epic things happen’.

© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

In NBR’s annual The Accountants series this year, Findex senior partner Greg James eloquently captured one of the major challenges the country’s profession is facing: attracting talent.

“It’s not a sexy thing to do,” he said. “It’s a very useful thing to do when you get to my age,

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Hamish McNicol Wed, 31 Jul 2024
Contact the Writer: Hmcnicol@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Bird? Plane? No, it’s an accountant
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