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Bird? Plane? No, it’s an accountant

Chartered Accountants ANZ has launched a superheroes advertising campaign to address industry’s critical shortages.

A new campaign bills accountants as superheroes who ‘make epic things happen’.

In NBR’s annual The Accountants series this year, Findex senior partner Greg James eloquently captured one of the major challenges the country’s profession is facing: attracting talent.

“It’s not a sexy thing to do,” he said. “It’s a very useful thing to do when you get to my age,

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Hamish McNicol Wed, 31 Jul 2024
Contact the Writer: Hmcnicol@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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