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Publicis Mojo banding together for Canterbury

Wed, 29 Sep 2010

Publicis Mojo is doing its bit for the Canterbury crisis by getting involved with the Band Together Concert next month.

The agency is working with Paul Ellis and Jason Kerrison to help market the event.

“We created the brand concept and are providing staff resources and support as they work together to attract corporate sponsors for the event,” Mojo ECD Lachlan McPherson (right) said.

Last week the agency hosted PM John Key at its Parnell HQ, along with Mojo chairman Graeme Wills, to make announcements over the concert.

Check out the YouTube video here.

“TV3, Air New Zealand and Vodafone are providing major support, with some other big names to be confirmed soon,” Mr McPherson said.

The concert is to be staged in Christchurch’s Hagley Park on October 23, and it’s looking to be the biggest free concert ever staged in New Zealand.

The Exponents are reforming just for this event, with their song Christchurch (In Cashel St. I Wait) designated as the concert’s theme song.

The lineup includes Bic Runga, King Kapisi, The Feelers, Opshop, and Nathan King, plus more.

A selection of sports stars, TV and radio personalities will help host the event, which TV3 will broadcast live.

It’s funded by sponsorship with proceeds and donations to Cantabrians affected by the quake.

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PM John Key and Publicis chairman Graeme Wills at Mojo HQ on Friday for the announcement.

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Publicis Mojo banding together for Canterbury