Rebranding as serial offending
Opinion: Digital-first as a marketing strategy for a company bulging with traditional media seems to be rather faddishly missing the point.
Is it just me, or do rebrands involving Stuff seem to be happening earlier and earlier each year?
Last week, The Group Formerly Known As Fairfax made good on its corporate murmurings of recent months by rebranding its entire New Zealand operation after its flagship news site.
Chief executive
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Rebranding as serial offending
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