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AS Colour founder’s journey from garage bands to global brand

Lawrence Railton’s apparel retailer and wholesaler sells $500m worth of product a year, and is still expanding.

AS Colour has 27 retail stores worldwide.

Will Mace Thu, 11 Dec 2025

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AS Colour’s founder Lawrence “Larry” Railton had just turned 30 in 2005 when he decided to establish “Apparel Studio”, in part to provide a mate’s band with some decent merch options.

Now, 20 years

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Will Mace Thu, 11 Dec 2025
Contact the Writer: william@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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AS Colour founder’s journey from garage bands to global brand
Retail,
112247
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