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Retail
2 mins to read

Hopes of East Imperial sale dashed by trademark ownership

Liquidators of the Auckland-based tonic and mixer company have been restricted in terms of what they can sell.

East Imperial folded last year.

Kate McVicar Tue, 25 Feb 2025

A possible sale of Auckland tonic and mixer company, East Imperial, has fizzled despite expressions of interest. 

Headquartered in Parnell, East Imperial was founded by Tony Burt, a former chief executive of M&C Saatchi New Zealand, in 2012. By 2019, East Imperial was recognised as the

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Kate McVicar Tue, 25 Feb 2025
Contact the Writer: kate@nbr.co.nz
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Hopes of East Imperial sale dashed by trademark ownership
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