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Kiwi clothing company goes after ‘whale’ of markets

Cashmere retailer Elle + Riley is expanding into the US despite market wobbles.

Elle + Riley hopes to have a US store open by the end of the year.

Kate McVicar Fri, 06 Jun 2025

After nearly a decade in business, Kiwi retailer Elle + Riley is expanding offshore, with plans to open new stores in the US.

The six-store chain was founded in 2016 by Yolande Ellis and her daughter, Elle Pugh, after Ellis returned from a trip to Nepal and saw a gap in the market for a retailer to

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Kate McVicar Fri, 06 Jun 2025
Contact the Writer: kate@nbr.co.nz
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Kiwi clothing company goes after ‘whale’ of markets
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