Small luxury sales buoyant despite economic uncertainty
The ‘lipstick index’ is in play, according to IRI pharmacy data.
Consumers are looking for small luxury purchases such as lipstick, chocolate and ice-cream.
The ‘lipstick index’ has been used by analysts as a financial indicator providing insight on the health of economy. While the accuracy of the theory is debatable, it sometimes provides interesting insights.
The idea hangs on the concept that women exchange larger retail purchases such as
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