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Risky Business
5 mins to read

Should companies take a political stand on contentious issues?

ANALYSIS: The trick is to understand how a stance can affect the totality of the relationship with consumers.

NBR columnist Dan Laufer speaks with Nicholas Pointon.

Dan Laufer Mon, 26 Jun 2023

Taking a stand on political issues can generate negative publicity for companies, especially in a polarised society where people can have strong opinions on both sides of an issue. Some recent high-profile examples include Bud Light and transgender rights in the United States, as well as ice cream

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Dan Laufer Mon, 26 Jun 2023
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Should companies take a political stand on contentious issues?
Risky Business,
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