Roger MacDonnell joins TRA’s Board of Directors

This is a supplied media release.

TRA, New Zealand’s largest independent insights agency, has announced the appointment of Roger MacDonnell to their board of directors.

MacDonnell brings with him more than 40 years’ industry experience and will be a valuable addition to the TRA board. Roger MacDonnell was a founding partner, Chairman and CEO of ColensoBBDO, New Zealand’s most consistently successful ad agency. Since retiring in 2010 he has held various board positions including the Image Centre Group, the Auckland Arts Festival, and has just finished six years on the TVNZ Board.

Throughout his long career, Roger has worked for some of New Zealand's largest companies including Air New Zealand, Bank of New Zealand, Vodafone, Toyota NZ and Fonterra Brands.

“We are very excited to have someone of Roger’s calibre, experience and passion joining the board of TRA,” said Andrew Lewis, TRA’s Managing Director. “He brings with him a strategic and creative judgement that will be critical to our realising the ambitious plans we have for the business over the next few years. He is an absolute class act.”

"I am very excited about the TRA opportunity" said MacDonnell. "They are a young, super-smart company and the leading insight agency in Auckland. They are specialists in tracking changing consumer behaviour in today's disrupted world and the type of high level insights they produce will be increasingly critical to developing brand strategies. I have found working with them in the past incredibly stimulating and am really looking forward to sharing their exciting journey into the future."

TRA is the largest independently owned research and data analytics business in New Zealand, delivering insight and guidance to leading companies and government organisations. The business has been recognised as a leader in the marketing services space, using their unique understanding of human behaviour to help businesses grow. 

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