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From books to bytes: Amazon’s AI influence in Australasia grows

ANALYSIS: Venturing into the belly of the beast to experience the fervour around AI-driven capability and commerce.

Chief reporter Will Mace speaks to Hamish McNicol

Will Mace Mon, 18 May 2026
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

It’s been 20 years since pioneering online bookseller, Amazon, engaged in one of the most outrageously successful pivots in business history by launching a web services arm.

Amazon still sells books, of course, along with literally almost anything you can think of via its online store.

But Amazon

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Will Mace Mon, 18 May 2026
Contact the Writer: william@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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From books to bytes: Amazon’s AI influence in Australasia grows
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