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Is New Zealand yet a place ‘where talent wants to live’?

ANALYSIS: Why a simple road trip could help shift New Zealand from ingenuity to innovation.

NBR senior journalist Fiona Rotherham speaks to Simon Shepherd.

On the face of it, Far Out looks like a Boy’s Own adventure – albeit a bunch of mainly well-heeled individuals hooning around the country in 4x4s.

But there’s a deeper drive underway, if you'll pardon the pun.

This year marked the third annual Far Out road trip from Auckland to Queenstown. This

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Fiona Rotherham Mon, 09 Feb 2026
Contact the Writer: fiona@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Is New Zealand yet a place ‘where talent wants to live’?
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