Supie: Dealing direct is doing it the hard way
ANALYSIS: Should failed grocery startup have signed a pragmatic supply deal with supermarket duopoly until it got on its feet?
WATCH: NBR senior journalist Maria Slade speaks with Dita De Boni.
High-net-worth individuals giveth with one hand and taketh away with the other.
So it has been with Supie, the gutsy online grocery startup that has gone into voluntary administration amid much hand-wringing.
While debate has raged about whether bullying by the Woolworths/Foodstuffs supermarket
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