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Small rise in TV ad spend

New Zealand television advertising revenue is clawing its way back from the lows seen last year, with a 2.9% rise in the first quarter of the year.According to figures released today by the New Zealand Television Broadcasters' Council (NZTBC), $122 millio

Robert Smith
Thu, 29 Apr 2010

New Zealand television advertising revenue is clawing its way back from the lows seen last year, with a 2.9% rise in the first quarter of the year.

According to figures released today by the New Zealand Television Broadcasters’ Council (NZTBC), $122 million was spent on television advertising in the first three months of 2010, compared to $118.6 million in the same period last year.

NZBTC chief executive Rick Freisen said the increase showed confidence returning to the free-to-air television market and that advertisers using the medium were “enjoying continuing and increasing effectiveness for their advertising dollar”.

Television broadcasters have been busy cutting shows and staff to bring costs down during the slump in TV advertising spend and any sign of returning revenues will be gladly received by them.

But the lift is coming off a low base, with total 2009 media advertising spend down by $272 million.

Television advertising spend dropped by 11.9% to $570 million during last year – the lowest ad spend on television since 2002, according to figures released by the Advertising Standards Authority last month.

Television advertising has held up better than spending in newspapers, which dropped 18% last year, and a 2.9% increase is still better than nothing, but the television industry still has a long way to go before it gets back up near the 2005 high of $666 million.

The television revenue figures are sourced by from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).
 

Robert Smith
Thu, 29 Apr 2010
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Small rise in TV ad spend
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