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Social media works for business-to-business sales, too

How to use social media for B2B markets.

Mark Kovac
Wed, 11 Jul 2018

The chief marketing officer at a major technology provider recently voiced concerns that I’ve heard from several other CMOs: “Our customers have gotten way ahead of our sales efforts. Too often, we’re not even getting invited to the dance.” This tech company’s website, like many others,

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Mark Kovac
Wed, 11 Jul 2018
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Social media works for business-to-business sales, too
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