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How plant-based meat is stretching New Zealand's cultural and legal boundaries

A New Zealand pizza chain deceived customers by offering plant-based meat without telling them - but it did so out of concerns for the environment.

Samuel Becher and Jessica C Lai
Fri, 13 Dec 2019

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Earlier this year, the New Zealand-based pizza chain Hell Pizza offered a limited-edition “Burger Pizza”. Its customers weren’t told that the “meat” was plant-based.

Some customers complained to the Commerce Commission, which enforces consumer law in New Zealand. Yet, others did

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Samuel Becher and Jessica C Lai
Fri, 13 Dec 2019
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How plant-based meat is stretching New Zealand's cultural and legal boundaries
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