Traditional marketing doesn't work, says Microsoft branding expert
How to better promote your company.
Calida Stuart-Menteath
Mon, 27 Aug 2018
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Consumers are faced with a plethora of brands to choose from, but only the best stand out. Storytelling – not marketing – is the best way to do this, a content creator says.
Miri Rodriguez, a Seattle-based ‘storyteller’ for Microsoft, says it is no longer effective to just talk about a
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Calida Stuart-Menteath
Mon, 27 Aug 2018
Contact the Writer: calida@nbr.co.nz
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Traditional marketing doesn't work, says Microsoft branding expert
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