SUBSCRIBER-ONLY POLL RESULT: Should ambush marketing by KiwiSaver providers using paid Google AdWords be made illegal?
Milford denies any intention and says it acted quickly to pull the ads once it became aware of the situation.
Two-thirds of NBR member subscribers voting in our poll reckon it should be illegal for KiwiSaver providers to use search words associated with rivals in Google ad word campaigns.
This comes after fund manager Fisher Funds lodged a complaint about Milford’s use of the Fisher brand in a so-called
Want to read more? It's easy.
Choose your best value subscription option
Individual
Group membership
NBR Marketplace
Yearly Premium Online Subscription
NZ$499.00 / yearly
Monthly Premium Online Subscription
NZ$44.95 / monthly
Smartphone Only Subscription
NZ$24.95 / monthly
Premium Group Membership 10 Users
NZ$350+GST / monthly
$35 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$600+GST / monthly
$30 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1250+GST / monthly
$25 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$1875+GST / monthly
$18.75 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$499.00 / yearly
Already have an account? Login
Duncan Bridgeman and Campbell Gibson
Tue, 10 Mar 2015
Tue, 10 Mar 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
SUBSCRIBER-ONLY POLL RESULT: Should ambush marketing by KiwiSaver providers using paid Google AdWords be made illegal?
45918