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Surf’s up – Air New Zealand releases latest safety video

“Safety Safari” sees some of world's best surfers offer flight tips.

Campbell Gibson
Thu, 14 May 2015

Air New Zealand [NZX:AIR] has paddled into familiar waters with another beach-themed safety video – this time featuring surfers instead of models.

The five-minute video, “Safety Safari,” sees some of the best surfers in the world instruct passengers on how to prepare for a safe flight while a relaxing tune plays in the background.

Locations featured in the video include California, the Gold Coast, Raglan and Piha.

The national carrier says these destinations were chosen to create awareness that it has flights to them.

Filming took place in mid-March when Cyclone Pam was ripping its way through the Pacific, forcing the crew and surfers to work around it.

High-performing athletes in the video include Brazil’s Gabriel Medina, Australia’s Mick Fanning, Japan’s Masatoshi Ohno, America’s Laird Hamilton and Alana Blanchard, as well as home grown stars Paige Hareb, Ricardo Christie and Maz Quinn.

The airline’s last safety video, “The Most Epic Safety Video Ever Made,” was Hobbit-themed and has garnered over 14 million views.

The one before that, “Safety in Paradise,” attracted online criticism and a petition to have it removed for “objectifying the sexualised female body.”

Air NZ withdrew the video from flights shortly after the outcry but insisted it was not due to public pressure. The video is currently unlisted on YouTube, while its predecessors are still publicly accessible.

The videos are created roughly every six months and have been lauded for breaking the mould of boring airline safety videos.

For the year ended 30 June 2014 Air New Zealand spent $280 million on sales and marketing.

Shares last traded at $2.84, a 41% increase in the past year.

 

 

Campbell Gibson
Thu, 14 May 2015
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Surf’s up – Air New Zealand releases latest safety video
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