Synlait's $100m factory boosts dairying
Synlait's new factory will boost dairying on the Canterbury plains.
Chinese-controlled mid-Canterbury processor Synlait launched its $100 million milk facility today.
The infant food facility is an adjunct to Synlait’s Dunsandel factory. The milk powder will be sold in Shanghai supermarkets.
About 300 people attended the official opening where chief executive John Penno highlighted the growing demand for milk powders.
The milk powder will be branded “Pure Canterbury”.
Synlait is also launching a new global brand to differentiate itself from Fonterra’s products.
It involves a new tagline “Milk Nutrition for a Modern World” and a new website www.synlait.com.
Synlait (and Fonterra’as new factory currently under construction) stands to benefit from an anticipated surge in dairy farming in the area boosted by a $100 million taxpayer-funded irrigation fund promised by National.
The fund will prove a lifesaver for the cash-strapped Central Plains Water scheme plus a related Trustpower plan to build a scheme using water from Lake Coleridge and the Rakaia River (Trustpower it has applied to overturn a Water Conservation Order on the river).
The plans should boost the number of dairy cows on the plains by several thousands, close to Synlait and Fonterrra’s processing plants.
Chris Hutching
Tue, 22 Nov 2011
Tue, 22 Nov 2011
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Synlait's $100m factory boosts dairying
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