Tabloid will be the norm – advertising specialist
Advertising agencies are welcoming New Zealand Herald's moves to a smaller paper, and say others will be watching closely.
New Zealand's Australian-owned daily newspapers are on a cost-saving tabloid spiral.
According to an advertising industry insider, Fairfax newspapers will follow the New Zealand Herald's moves to crop its format.
From September, the Australian APN-owned Herald will be tabloid, much like
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Blair Cunningham
Mon, 09 Jul 2012
Mon, 09 Jul 2012
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Tabloid will be the norm – advertising specialist
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