What is at stake: Whether Māori-founded software companies such as Huckleberry can turn people-centred values into global products that change how workers experience feedback and growth.
Background: AskNicely and Auror showed that New Zealand tech firms could lead global niches and Aaron Ward and Marcus Hoefliger are now applying those lessons to an AI-powered feedback platform built in Portland and Aotearoa.
Main players: Huckleberry co-founders Aaron Ward, Diogo Böhm, and new chief growth officer and co-founder Marcus Hoefliger, alongside early investors in New Zealand, Australia, and the United States.
As Aaron Ward and Marcus Hoefliger sat side by side, they laughed about the “minimum level of insanity” required to be a New Zealand tech founder. It was a lighthearted moment, but the kaupapa was serious.
Two Māori tech entrepreneurs who have already built global platforms have now joined
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Key points
What is at stake: Whether Māori-founded software companies such as Huckleberry can turn people-centred values into global products that change how workers experience feedback and growth.
Background: AskNicely and Auror showed that New Zealand tech firms could lead global niches and Aaron Ward and Marcus Hoefliger are now applying those lessons to an AI-powered feedback platform built in Portland and Aotearoa.
Main players: Huckleberry co-founders Aaron Ward, Diogo Böhm, and new chief growth officer and co-founder Marcus Hoefliger, alongside early investors in New Zealand, Australia, and the United States.
