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Te Ao Māori
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Inspire berries mark new chapter for Ngāpuhi

Iwi turns to premium strawberries and blueberries to build wealth without settlement.

The early-fruiting Inspire strawberries at Kaikohe Berries in Ngāwhā.

Key points
  • What’s at stake? Ngāpuhi is betting on a new joint venture with T&G Fresh to diversify beyond fisheries and create intergenerational jobs in Te Taitokerau.
  • Background: The Kaikohe Berryfruit site has been reset into a 9.5-year JV that will grow premium Inspire strawberries and jumbo blueberries. Ngāpuhi brings whenua, kaimahi, and vision; T&G brings cultivars, markets, and expertise.
  • Main players: Ngāpuhi Asset Holding Company chair Nick Wells, T&G Fresh managing director Rod Gibson, Regional Development Minister Shane Jones, and kaimahi (workers) Kim Timperley and Te Aroha Tamihere.

Ngāpuhi has put the Inspire strawberry at the centre of a new partnership to secure its economic future.

At Ngāwhā, the iwi’s commercial arm launched a joint venture with T&G Fresh (Turners and Growers) that will see premium strawberries and blueberries grown on its Kaikohe Berryfruit site.

T&G

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Mike McRoberts Tue, 23 Sep 2025
Contact the Writer: Mike@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake? Ngāpuhi is betting on a new joint venture with T&G Fresh to diversify beyond fisheries and create intergenerational jobs in Te Taitokerau.
  • Background: The Kaikohe Berryfruit site has been reset into a 9.5-year JV that will grow premium Inspire strawberries and jumbo blueberries. Ngāpuhi brings whenua, kaimahi, and vision; T&G brings cultivars, markets, and expertise.
  • Main players: Ngāpuhi Asset Holding Company chair Nick Wells, T&G Fresh managing director Rod Gibson, Regional Development Minister Shane Jones, and kaimahi (workers) Kim Timperley and Te Aroha Tamihere.
Inspire berries mark new chapter for Ngāpuhi
Te Ao Māori,
111074
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