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Hot Topic Local Govt
Hot Topic Local Govt
Te Ao Māori
6 mins to read

Independent Traffic Control: keeping calm, carrying on

Award-winning Māori firm is holding steady through industry turbulence, from the collapse of a rival to the daily abuse faced by frontline crews.

WATCH: Mike McRoberts gets to know the iTraffic team.

Key points
  • What’s at stake? The firm must protect margins and staff safety while expanding its civil arm and securing long-term contracts in a volatile sector.
  • Background: Founded with 20 staff, iTraffic now employs more than 380 workers, lifting revenue from between $3m and $4m to over $40m in 15 years.
  • Main players: CFO Piri Kake, co-owner Glen Ruma, operations head Eugene Beneke, trainer Bronson Edwards, and mentor Jared Stickland.

 

Independent Traffic Control, known publicly as iTraffic, began with about 20 staff and a small fleet. It now employs more than 380 full-time workers, with a casual pool that lifts in summer.

Chief financial officer and director Piri Kake has seen that rise over 15 years. He said growth came as

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Mike McRoberts Tue, 07 Oct 2025
Contact the Writer: Mike@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What’s at stake? The firm must protect margins and staff safety while expanding its civil arm and securing long-term contracts in a volatile sector.
  • Background: Founded with 20 staff, iTraffic now employs more than 380 workers, lifting revenue from between $3m and $4m to over $40m in 15 years.
  • Main players: CFO Piri Kake, co-owner Glen Ruma, operations head Eugene Beneke, trainer Bronson Edwards, and mentor Jared Stickland.

 

Independent Traffic Control: keeping calm, carrying on
Te Ao Māori,
111107
true