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Te Ao Māori
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Kōrero with the Continent: the Māori-French trade roadmap

France is the first EU nation to implement the Māori chapter of the EU-NZ free trade agreement.

WATCH: Girl Native Founder Rawinia Rimene speaks with Mike McRoberts.

Key points
  • What's at stake? Turning the French-Māori Economy Roadmap into concrete projects could help Māori enterprises enter EU markets and expand international partnerships.
  • Background: Signed in May 2025 under the EU-NZ FTA’s Māori chapter, the roadmap lists priority areas including sustainable tourism, agribusiness, innovation and emerging technologies, renewable energy, and cultural and economic synergies.
  • Main players: Hone McGregor (Te Taumata), Ambassador Laurence Beau, Rawinia Rimene (Girl Native), AKUO Energy, and Murihiku Regeneration.

It’s not every day that a trade agreement begins with a whakataukī, or Māori proverb, alongside a quote from Victor Hugo. But that’s exactly how the new French-Māori Economy Roadmap opens.

The roadmap, signed in May this year by French Ambassador Laurence Beau and Hone McGregor, chair of

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Mike McRoberts Fri, 15 Aug 2025
Contact the Writer: Mike@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Key points
  • What's at stake? Turning the French-Māori Economy Roadmap into concrete projects could help Māori enterprises enter EU markets and expand international partnerships.
  • Background: Signed in May 2025 under the EU-NZ FTA’s Māori chapter, the roadmap lists priority areas including sustainable tourism, agribusiness, innovation and emerging technologies, renewable energy, and cultural and economic synergies.
  • Main players: Hone McGregor (Te Taumata), Ambassador Laurence Beau, Rawinia Rimene (Girl Native), AKUO Energy, and Murihiku Regeneration.
Kōrero with the Continent: the Māori-French trade roadmap
Te Ao Māori,
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