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Te Ao Māori
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Māori culture strengthens China trade

A new study and recent trade summit highlight how Māori-led enterprises are growing trade ties with China.

The importance of cultural connections driving successful trade relationships between New Zealand and China was a hot topic at last week’s China Business Summit, highlighting significant opportunities for Māori enterprises.

From the soft power of Māori culture – demonstrated by the kapa haka

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Mike McRoberts Tue, 22 Jul 2025
Contact the Writer: Mike@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
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Māori culture strengthens China trade
Te Ao Māori,
110126
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