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Hot Topic EARNINGS
Hot Topic EARNINGS
Te Ao Māori
5 mins to read

Māori horticulture's Ahuwhenua moment

Mātai Pacific Iwi Collective’s Ahuwhenua win in Whangārei points to an iwi shift into higher value horticulture, exports and jobs on Māori land.

Mātai Pacific Iwi Collective CEO Charles Russell, with the Ahuwhenua Trophy. All images: Alphapix Photography.

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Key points
  • What’s at stake: Māori growers are using horticulture to build export earnings, local jobs and iwi balance sheets while keeping land and people connected.
  • Background: The Ahuwhenua Trophy began in 1933 and remains the most prestigious award in Māori agriculture.
  • Main players: Mātai Pacific Iwi Collective, Te Rina Joe, Tama Potaka, Nukuhia Hadfield and Paul Quinn frame this year’s awards as part of a wider move into Māori horticulture.

Mātai Pacific Iwi Collective’s win at the Ahuwhenua Trophy Awards dinner in Whangārei on Friday night was more than a prize for a polished kiwifruit operation.

It was a marker of a wider move by Māori landowners, iwi trusts and commercial arms into horticulture, especially kiwifruit, where

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Mike McRoberts Mon, 08 Jun 2026
Contact the Writer: Mike@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Key points
  • What’s at stake: Māori growers are using horticulture to build export earnings, local jobs and iwi balance sheets while keeping land and people connected.
  • Background: The Ahuwhenua Trophy began in 1933 and remains the most prestigious award in Māori agriculture.
  • Main players: Mātai Pacific Iwi Collective, Te Rina Joe, Tama Potaka, Nukuhia Hadfield and Paul Quinn frame this year’s awards as part of a wider move into Māori horticulture.
Māori horticulture's Ahuwhenua moment
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