Is brown-cladding the new greenwashing?
OPINION: Kaupapa Māori is not just fodder for a pitch deck.
NBR columnist Holly Bennett speaks with Nicholas Pointon
The term greenwashing is familiar to most. It speaks to actions of organisations that allege to be environmentally conscious for marketing purposes, yet do not make any notable sustainability efforts.
The term was coined in 1986 in an essay by environmentalist Jay Westerveld, which explored the
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