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Tech & Innovation
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How AI is radically changing digital marketing

One Auckland agency believes website traffic is plunging, and websites may eventually become redundant.

Pure SEO’s new head Ruby Hewitt with founder Richard Conway.

Will Mace Fri, 01 May 2026
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

The science of search engine optimisation is in the midst of a fundamental shake-up as artificial intelligence begins to alter how consumers decide what to purchase online.

New Zealand’s digital advertising spend reached $2.97 billion in the 2025 calendar year, up 12% year-on-year, according to

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Will Mace Fri, 01 May 2026
Contact the Writer: william@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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How AI is radically changing digital marketing
Tech & Innovation,
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