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Tech & Innovation
4 mins to read

On a silver Plattar: Kiwi augmented reality firm sold to UK giant

Rupert Deans remains managing director of the business he founded, now under the umbrella of one-time British unicorn Blippar.

Plattar founder Rupert Deans.

Will Mace Fri, 13 Mar 2026
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

Kiwi-owned 3D and augmented reality-assisted commerce company Plattar has been sold to UK-based Blippar for an undisclosed sum.

Founded by Rupert Deans in 2014, Plattar essentially uses augmented reality (AR) and three-dimensional imaging to put products in consumers’ hands and homes even before

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Will Mace Fri, 13 Mar 2026
Contact the Writer: william@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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On a silver Plattar: Kiwi augmented reality firm sold to UK giant
Tech & Innovation,
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