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Tech & Innovation
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Personal assistant app company Pam attracts angel and VC backing

The $800,000 raise comes as the free app that topped the NZ Apple Store rankings switches to freemium subscription model.

Pam co-founder Nicole Retter.

Key points
  • What’s at stake:  Personal assistant app company Pam has hit the $500,000 minimum for a first close on its hoped-for $800,000 seed round, which was led by Flying Kiwi Angels.
  • Background: Pam has developed a a user-friendly admin management/calendar app using AI tools to lighten the mental load on parents of family administration. Early traction in New Zealand shows strong product market fit and it’s expanding into the US.
  • Key players: Nicole Retter, Diogo Freire, Flying Kiwi Angels, Janine Grainger, Caro Williams, Brent Spicer. 

Personal assistant app company Pam has raised the $500,000 minimum investment for the first close of a hoped-for $800,000 seed round, on a $4 million valuation pre-money.

The round was led by Flying Kiwi Angels, and included VC firm Icehouse Ventures and other angel investors.

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Fiona Rotherham Tue, 23 Sep 2025
Contact the Writer: fiona@nbr.co.nz
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Key points
  • What’s at stake:  Personal assistant app company Pam has hit the $500,000 minimum for a first close on its hoped-for $800,000 seed round, which was led by Flying Kiwi Angels.
  • Background: Pam has developed a a user-friendly admin management/calendar app using AI tools to lighten the mental load on parents of family administration. Early traction in New Zealand shows strong product market fit and it’s expanding into the US.
  • Key players: Nicole Retter, Diogo Freire, Flying Kiwi Angels, Janine Grainger, Caro Williams, Brent Spicer. 
Personal assistant app company Pam attracts angel and VC backing
Tech & Innovation,
111075
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