Uber backs reliability, innovation in face of growing competition
Rideshare competitors Uber, Ola and Zoomy claim to be unfazed by their rivals.
Uber is backing itself to maintain a foothold in the local rideshare market, despite an aggressive marketing campaign by new entry Ola and rumours other companies are eyeing New Zealand.
Uber New Zealand manager Amanda Gilmore says Kiwis’ uptake of rideshare apps has been rapid because public
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