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Tech & Innovation
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Westie gamers attract US$2.1m for AI-enabled customs assistant

The founders of US-based GingerControl want to help American importers and exporters navigate a minefield of trade and tariff rules.

GingerControl helps US importers and exporters do business using automation and AI.

Will Mace Thu, 30 Apr 2026
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

Two West Auckland mates who grew up playing video games together are now holed up in Austin, Texas, developing an AI-driven customs assistant to guide importers and exporters through a minefield of tariffs and trade rules.

Sean Yu and Chen Cui have already attracted US$2.1 million ($3.6m) in

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Will Mace Thu, 30 Apr 2026
Contact the Writer: william@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.

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Westie gamers attract US$2.1m for AI-enabled customs assistant
Tech & Innovation,
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