How a T-shirt trick launched a wine industry powerhouse

Tim Nowell-Usticke didn’t know anything about wine bottling when he started selling T-shirts to Hawke’s Bay wineries in the mid-1990s – but that was the point.

Hailing from Hawke’s Bay, Nowell-Usticke grew up on a farm and after working overseas – including establishing the first legal

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Kate McVicar Wed, 19 Nov 2025

Contact the Writer: kate@nbr.co.nz

News tip? Question? Typo? Let us know: editor@nbr.co.nz

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