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The Grind
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How a T-shirt trick launched a wine industry powerhouse

For 30 years, WineWorks has been the invisible backbone of New Zealand wine.

WineWorks offers local bottling and infrastructure to regional winemakers.

Kate McVicar Wed, 19 Nov 2025

Tim Nowell-Usticke didn’t know anything about wine bottling when he started selling T-shirts to Hawke’s Bay wineries in the mid-1990s – but that was the point.

Hailing from Hawke’s Bay, Nowell-Usticke grew up on a farm and after working overseas – including establishing the first legal

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Kate McVicar Wed, 19 Nov 2025
Contact the Writer: kate@nbr.co.nz
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How a T-shirt trick launched a wine industry powerhouse
The Grind,
111884
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