Podcast #90: Brianne West and her ‘Incrediballs’

LISTEN: They’re soft drinks that contain no water and don’t come in a bottle. It’s West’s next startup after successfully exiting beauty company Ethique.

LISTEN: Brianne West discusses the launch of Incrediballs with Simon Shepherd.

In this episode of The NBR Podcast with Simon Shepherd: Brianne West thinks the soft drink industry is both farcical and manipulative. Why pay for water? What really happens to that single-use bottle?

West successfully got rid of water, glass, and plastic with her Ethique beauty bars, and now

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Simon Shepherd Tue, 10 Feb 2026

Contact the Writer: simon@nbr.co.nz

News tip? Question? Typo? Let us know: editor@nbr.co.nz

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