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The NBR Podcast
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1

Podcast #90: Brianne West and her ‘Incrediballs’

LISTEN: They’re soft drinks that contain no water and don’t come in a bottle. It’s West’s next startup after successfully exiting beauty company Ethique.

LISTEN: Brianne West discusses the launch of Incrediballs with Simon Shepherd.

Simon Shepherd Tue, 10 Feb 2026

In this episode of The NBR Podcast with Simon Shepherd: Brianne West thinks the soft drink industry is both farcical and manipulative. Why pay for water? What really happens to that single-use bottle?

West successfully got rid of water, glass, and plastic with her Ethique beauty bars, and now she’s applying the same formula to soft drinks. It hasn't been easy but the launch for her ‘Incrediballs’ is finally here.

All the podcasts will be available to NBR subscribers first via the audio link above (just hit that play button in the audio section of this article). NBR subscribers enjoy exclusive early access to each new episode, ensuring they’re always a step ahead. Episodes will be available to the public every following Tuesday.

Feedback, story ideas, comments, all welcome – email simon@nbr.co.nz

Links to audio clips used here.

 

Simon Shepherd Tue, 10 Feb 2026
Contact the Writer: simon@nbr.co.nz
News tip? Question? Typo? Let us know: editor@nbr.co.nz
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
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Simon Shepherd The NBR Podcast Brianne West Ethique plastics recycling soft drinks start ups

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