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This is your brain on attention - messaging in a modern world

Behavioural scientist Pascal Bourgeat tells NBR View about moving beyond food and sex.

Nathan Smith
Thu, 06 Apr 2017

(Scroll down for NBR View)

How can you get people’s attention? Give their brains extra glucose, says a visiting behavioural scientist.

Well, glucose is a good idea, but it’s probably not a company’s responsibility. However, it is certainly important to produce better and more intuitive

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Nathan Smith
Thu, 06 Apr 2017
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This is your brain on attention - messaging in a modern world
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